ScotiaBank Hackathon

Cross-Collaborative Industry Project

ScotiaBank

ScotiaBank, a multinational banking and financial institution headquartered in Toronto, Ontario presented a problem space brief in which our team of cross-collaborative partners were required to solve through a digital solution within 24 hours.

My Role: UX/UI Designer and Researcher

Team: UX Design, Web Development, and Data Science

Duration: Oct 2023, 24 hours

Tools: Figma

Designed for: iOS (Mobile)

View Prototype

What’s the problem?

What’s the solution?

How Might We improve interactions between wealth management advisors and clients in a shared digital space?

Secondary Research

Now this is where our Data Scientists come in

Before we can manifest any tangible designs, we need to conduct effective research, which is crucial to the Design Thinking process. Through our powerful Data Science team, they were able to break down useful data.

After being able to set up our Data team as best as we can within our time constraint, we were able to align on our scope, which helped gather the following data needed to drive our solutions.

Ideation through Sketching

Rapid fire sketching sessions

Working under such a strict time constraint turned out to act as a motivator to complete some of the sketches needed to push towards the final design.

We didn’t have much time to overthink our ideas after some thorough UI inspiration thus, the UX team was able to create a detailed sketch outline to help bring our ideas to life.

Initial Assessment screen & List of advisors

Final Design Solution

Teamwork made the dream work

Questionnaire

Through auditing ScotiaBank’s mobile app, we noticed that the method used to contact any personnel at ScotiaBank was easily overlooked by users.

As a result, users could not easily engage with that feature enough. In our solution, we created a system that will personally assign a client with an advisor based on their personal banking preferences. Allowing users to have effective access to managing their wealth.

Personalized Advisors and Contact

In our design, making sure that our users have all the relevant information to select the best advisor that suits their needs is important. Not only can the user select from a wide range of personalized advisors with different skill sets, but they can also choose whichever method of contact is the easiest for them. Ensuring usefulness and usability at all times.

Select Advisor and Chat

Finally…… Personalized and convenient wealth management at your fingertips. Our user will be able to reach out to their advisor whenever they want, however they want for their wealth management needs.

In doing so, we successfully solved our user’s pain point and they will be able to navigate this feature on ScotiaBank’s mobile app with ease.

Key Learnings

What did I learn from a cross-collaborative effort?

Working under a 24 hour time constraint could be incredibly stressful. Our team solved that through effective & frequent communication. Ensuring that everyone is aligned with project goals, deadlines, and objectives.

Collaborating with diverse teams helps bring forth varying perspectives and ideas into the project. Which fosters a culture of creativity and innovation.

Assets under wealth management are expected to show an annual growth rate of of 9.23%, resulting in a market volume of US $82.19 tn by 2027.

Personalized financial advice are earning high customer satisfaction and building strong customer engagement. 38% of customers recall ever receiving such advice.

60% of adults in Canada have used mobile banking in 2021.

Choose most convenient contact method

Chat with their assigned advisor and reach out for any wealth management enquiry.

There is a growing demand for expert support in growing and managing wealth. Clients expect their banks to provide tailored solutions that align with their busy lives and businesses.

User seek seamless online engagement with banking advisors to efficiently manage and grow their wealth.

Within a strict time constraint of 24 hours, our cross-disciplinary group worked as a team to create a simplified and more tailored flow for the user to be assigned to a wealth management advisor that best suits their banking and communication needs.

We conducted market research and data analysis, audited ScotiaBank’s current solution, applied the Design Thinking method in our UX design, and web development.